Digitalization boost
This is how the transition works
Success Story Association of German Soccer Coaches
The Association of German Soccer Coaches is the professional association of German soccer coaches with a soccer coaching license (1st to 3rd professional league) or an A, A+, or Pro license (Oberliga, Regionalliga). With over 5,300 members, it brings together almost all German soccer coaches with the three highest license levels under one roof.
The Association of German Soccer Coaches (BDFL) is responsible for the training measures required to renew these DFB coaching licenses. To fulfill this task, the BDFL organizes a large number of conferences, workshops, and other training events every year, both online and in person. It also organizes the International Coaching Congress (ITK) once a year for over 1,000 participants.
“In the summer of 2020, we began offering online training courses in addition to our established regional events and the International Trainer Congress. This expansion of the BDFL training program was very well received by our members from the outset. We have now established various digital formats that are adapted to the needs of coaches and form an integral part of our training program.”
Benno Möhlmann
President of BDFL
High level of satisfaction across all age and skill groups
The challenge
- 2020 pandemic: Rapid transition of continuing education and completion of the necessary learning units for license renewal in the digital space
- Design of a digital learning and collaboration environment and methodologically effective implementation for all coaches
- Uncomplicated learning and working for all BDFL members despite varying digital and media skills
- Adaption of all training meassueres from a purely face-to-face concept to the digital learning world edubreak®
- Constant incorporation of collected feedback on digital training offerings from BDFL members
- Openness of BDFL members toward edubreak®CAMPUS through familiarity with the German Football Association
The solution
- Development of didactic concepts and technical support by Ghostthinker
- Implementation of new training formats: online trainer seminars with 35 participants, online trainer conferences with up to 300 participants, blended learning formats with 25 participants
- Continuous analysis through regular evaluation forms: High satisfaction among all age and skill groups with edubreak®CAMPUS thanks to its clear presentation and ease of use
- Successful implementation of over 70 online training courses and 4 BDFL conferences with over 250 participants in the first year
Communication with our colleagues at Ghostthinker runs smoothly. Whenever a question or problem arises, it is always answered quickly, competently, and to the point.
Marcus Dippel
Federal Managing Director of the BDFL
Discover more best practices
